An elevator speech is a sales pitch that lasts no longer than 30 seconds and aims to sell your product, yourself or your point. It is named after a hypothetical scenario where a powerful executive walks into the elevator and you have only the elevator ride get your point across. The executive could hypothetically hold the key to your future, and you may never get to talk to them again. Elevator speeches are used commonly in interviews, networking events, and sales meetings.
The elevator speech is a concept that can be applied to a company’s signage. You’ll have plenty of opportunities to deliver spoken descriptions of your business, but custom designed signage will leave a much longer impression and can reach a much larger audience. Your signage you simply your message and present it in a powerful and memorable way, just like an elevator speech. Think about three or four pieces of information that are essential to understanding what your business does and describe them in as few words as possible.
The best signage is simple, attractive, and memorable. A sign cluttered with words or logos is hard to read, and easy to ignore. As a general rule, signage should always include your business’s name, a few facts, and at least one means of contact. Sign City® designs, creates and prints custom signage for business of all sizes in Detroit, Michigan and across the United States. Our professionals can help you design the perfect advertising for your business.
Choosing the right signage for your needs and deciding where to place it is challenging. Store front banners and flags are highly visible while car magnets are cheap and portable. There countless ways to get your customers’ attention. The best ones for you will vary depending on your business size and what you do. Call our Detroit, Michigan office to find out what we think would work best for you!