Monthly Archives: July 2013

Most businesses do not realize that they have tons of extra space within their offices that is being underutilized from an advertising perspective. The floor is one spot with huge advertising potential that most people don’t take advantage of. Whether you own a pet supply store, gym, garage, or even a large office building floor graphics from Sign City Detroit can add color, creativity and personality to your business.

Ground-level advertising can be an attention grabbing asset but it is nothing new. Think of professional basketball courts with team logos. Teams know that their fans are constantly looking at the floor so they prominently display advertisements, logos, and even twitter hashtags there. Even if your product isn’t set on the floor, you can still benefit from floor graphics. We all look down when we walk, sit, and stand. Since most floors are very plain, any irregular design or graphic will catch your customer’s eye.

Like with all advertising, it is important to understand your target audience and develop a clear strategy with a goal in mind when using floor graphics. It is also crucial that you make sure your floor graphics are made out of durable material that is capable of standing up to lots of foot traffic and a the ever-changing Detroit, Michigan weather if your graphic is outside.

Sign City Detroit has worked with hundreds of Detroit, Michigan businesses to create hazard signs, logos, eye catching creative pieces and other floor graphics. We can print in any size and on a wide variety of materials. If you would like to learn more about how our commercial printing experts can help you, call us today at 1 (734) 744-6400.

When you are presenting for your business, it is important to exude professionalism. You undoubtedly put a lot of thought into what you wear to important meetings, whether you operate a dressed-down bicycle shop or a are retail technology vendor, what you wear evokes the spirit of your business. Shouldn’t your business collateral do the same? A small investment in custom folder printing can go a long way towards giving your presentation or meeting a professional feel.

Sign City offers a wide variety of custom printing and graphics solutions. Something simple such as adding your logo to a presentation folder can take your presentation to a new level. You will look prepared, professional, and well put together. Custom folder printing also provides business folders that can be reused countless time. This saves you money, time, and resources. Extra touches like a gloss finish can add a lot to these sorts of items. This and many other options are available when you choose Sign City’s custom folder printing services. The more your clients reuse these folders, the more potential you have to get new business. Letting a client or partner hang on to materials like this is almost free B2B marketing. Every time they or one of their coworkers, clients, or partners see your logo on materials around their office, they’ll remember your presentation or be curious about who you are and what you do. The value of a branded folder extends well beyond the initial meeting.

Custom folder printing can also spruce up the inside of any business folder. At Sign City, you’ll have hundreds of folder designs to choose from. We offer folders with special pockets for marketing materials, tabs for business cards, pockets for CDs and DVDs, and even flash drive pockets. Pick the item that best fits your needs and we will customize it to fit your brand.

Browse our catalog of possibilities online then contact us or give us a call today to learn more Sign City’s custom folder printing services.