No one can count how many menu boards we have seen in our lifetime, or let alone the past year. Like all other forms of design, menu boards hang high in different shapes, sizes, and colors. They range from basic chalkboards to magnetic strip catalogs, there’s always variety to present a customer with all of the available food choices. Although a normal person might not be able to recall most menu boards they’ve looked at in the past, a display that’s informative and easy to decipher keeps customers happy.
Accessibility is the first priority in designing a great menu board. When a customer walks into a restaurant with a particular dish in mind (whether it’s a sandwich, soup, or salad) it should be instantly known if the food is available. If not, clean organization can steer their eyes toward specific categories eventually revealing other options.
Plenty of restaurants tend to use specialty names to describe food items which usually confuse customers, left wondering what’s in the dish. Descriptions are important. If a customer is clueless as to what’s in an entrée, they most likely won’t order it. The same applies with having a legible font; pricing influences what customers order, there shouldn’t be issues differentiating a “3” from a “5”.
Featuring photos of well-presented dishes not only makes the entire menu board more visually appealing, it piques a customer’s curiosity to try the dish. Some people decide to stay in their comfort zone when ordering food — photos give them an opportunity to explore your menu and increase the likelihood they’ll be repeat customers.
We thrive on crafting memorable menu boards. Restaurants aren’t our only specialty; we specialize in solutions for beauty salons and many other applications. There are plenty of affordable options: we’re capable of everything from regular dimensional menu boards to digital ones. Let us stylize a captivating look for your company by requesting a quote today!