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Sign City is all the buzz in the sign company franchise world. We offer signs banners, vehicle wraps, decals, stickers and commercial printing. Our headquarters is located in Columbus, Ohio so give us a call if you would like a quote for business signs, flags, channel letters, a frame signs, window and wall wraps, trade show signs or business cards, brochures and screen printing t-shirts. Also, if you have ever thought about owning your own business, go to our website to find out more about franchise opportunities and owning your own Sign City franchise business. Sign City is Better By Design!

Signage That Elevates Your Business

An elevator speech is a sales pitch that lasts no longer than 30 seconds and aims to sell your product, yourself or your point. It is named after a hypothetical scenario where a powerful executive walks into the elevator and you have only the elevator ride get your point across. The executive could hypothetically hold the key to your future, and you may never get to talk to them again. Elevator speeches are used commonly in interviews, networking events, and sales meetings.

 

The elevator speech is a concept that can be applied to a company’s signage. You’ll have plenty of opportunities to deliver spoken descriptions of your business, but custom designed signage will leave a much longer impression and can reach a much larger audience. Your signage you simply your message and present it in a powerful and memorable way, just like an elevator speech. Think about three or four pieces of information that are essential to understanding what your business does and describe them in as few words as possible.

 

The best signage is simple, attractive, and memorable. A sign cluttered with words or logos is hard to read, and easy to ignore. As a general rule, signage should always include your business’s name, a few facts, and at least one means of contact. Sign City® designs, creates and prints custom signage for business of all sizes in Detroit, Michigan and across the United States. Our professionals can help you design the perfect advertising for your business.

 

Choosing the right signage for your needs and deciding where to place it is challenging. Store front banners and flags are highly visible while car magnets are cheap and portable. There countless ways to get your customers’ attention. The best ones for you will vary depending on your business size and what you do. Call our Detroit, Michigan office to find out what we think would work best for you!

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Marketing Your Home Business with Traditional and Online Advertising

Running a business from home is hard. The biggest challenge for any small business is getting off the ground. For home businesses this is even more difficult because you must navigate your personal privacy concerns while also promoting your business location and phone number. As a home business owner it is important to remember that you are not alone. There is hope in the form of online advertising and custom made promotional products like business cards and signage. The experts at Sign City Detroit can help you get your business’s name out without compromising your personal security. Read on for tips and information about our offerings.

 

The Internet is a powerful marketing tool. A website and branded email can go a long way towards gaining online exposure for your brand. Social media is also a great marketing tool if you want to spark conversations about what you’re doing and the industry you are in. Social media is all about discussion. It is important to make it easy for customers to share your content on social media with their friends in Detroit, Michigan and around the world. If your company offers great products or services and you create social content that is engaging your message will spread, no matter where it originated from. Online advertising is great because it allows you to accurately track your efforts. Facebook and Google both offer data visualization pages and third party services like Klout track your success across multiple platforms. Don’t just sign up for social; engage with your online audience.

 

Traditional advertising is still important, even as the internet continues to grow. Networking, traditional signage and outdoor advertising, and even cold calling can still be beneficial when used properly. Sign City Detroit specializes in creating advertising materials customized for your business. We manage every step of the process, from design to printing, and we create everything from vehicle wraps to items like branded drinkware.

 

If you are interested in seeing how our solutions can benefit your business, give us a call or visit our office in Detroit, Michigan.

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Say It with Signage

We all process information differently; some people can remember everything they read while others can hear something once and never forget it. Aids; be they visual, audio, or otherwise can assist us in understanding the world around us. Businesses can benefit greatly from advertising that provides their customers with visual or audio clues as to what their product or service is, what it does, and what its core benefits are. Sign City Detroit specializes in designing, creating, and printing professional signage that that brings your message to the masses.

 

colorful image on a window of a brick building

 

Signage can be as simple as a flyer or poster or as complicated as a custom vehicle wrap that covers a company van. These and all other forms of signage have the same goal in
mind: spreading your message. Sign City Detroit knows that every business is different so we offer a wide variety of signage solutions. The best advertising reaches its target audience wherever they are, whether it’s on the road, walking down the street or at an event. Sign City Detroit’s large array of product offerings allows you to do just that.

 

• BUMPER STICKERS AND DECALS. We love to talk about the things we enjoy and the products that we love. Online, it is easy to tag your favorite companies in a Facebook post or leave a comment on their blog. In the real world, we often display our affection for certain causes, brands or teams by putting bumper stickers on our vehicles and decals and stickers on our personal belongings. Decals and stickers are easy to hand out at events or while walking down the street. Once your customers have them, you’ll be surprised by all of the creative ways that they use them.

 

• POSTERS. Posters may appear pretty basic, but it’s easy to forget how effective this classic example of signage is. Nothing grabs the attention of people who have never heard of you like a well-designed poster! Posters are also great for events and for promoting a sale or special occasion.

 

• VERTICAL SIGNAGE. Vertical signs are portable, unique looking, and have the ability to fit lots of info into a small amount of space. Use these handy signs at tradeshows or around your building. Vertical signs are meant for use in close quarters and are easy to read.

 

• ROAD AND LAWN SIGNS. This type of signage is great for businesses without a prominent storefront in a highly populated area. If your office is tucked away off the beat and path, road and lawn signs can be placed in areas with more foot traffic and can drive people to your establishment.

 

• CAR DOOR MAGNETS. Own a small business? If so, your vehicle can act a mobile billboard. Sign City Detroit offers several vehicle advertising options. Whether you need a full vehicle wrap or just a car door magnet, we can help.

 

• WINDOW DECALS. Put these up at your business and your office will instantly look classier. It is best to keep window decals small and simple. Think about the information that you would want your customers to know if they came by your office and you weren’t there. We typically suggest printing your contact info and hours on a window decal that way your customers will be informed.

 

If your Detroit business is currently in the market for custom and cost effective signage, contact Sign City Detroit and let us help you attract more customers!

 

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Creative Signage, On a Budget

When you’re a small business, it’s hard to know how and where to use advertising. Big businesses have whole marketing departments at their disposal. But there’s one resource you and the big guy both have access to: Sign City. Our Detroit, Michigan location is here to help you get the signage and banners you need to run a successful business. We know what works best for who. Here are a few ideas for the business owner on a budget:

 

 

 

• Vehicle Wraps. What other way are you going to get the most bang for your buck than with full vehicle signage? This eye-catching solution goes wherever you go – and it never quits working. Maximize your exposure! Every other driver and pedestrian gets to see a brilliant sign advertising your business. Make it big, make it bold, and keep it simple. No one has time to take down your contact info while they’re driving. But do include a phone number in case someone walks by your parked vehicle.

 

• Feather Flags and Banners. Invest in some mobile signage. The thing to be right now is local. Be seen! Go to festivals, local events, and high school sporting events. Show your local color and support the things you already love doing, just with some signage in tow. Feather flags are great for planting near your tent at festivals or on the fence at a game. Large banners work well in your tent or at indoor events. These are not only great signage, but they help people find where you are.

 

• Stickers. We live in the age of Facebook ‘Likes’ and retweets. If one of your customers likes your business, they are going to advertise for you. Give them something pretty to stick in all the places they care about. Stickers are the real life retweet. Not only will your name reach all sorts of places you’d never dream of, but their friends are the ones most likely to hear about how great your business is.

 

To hear about the finesse of design and what makes each of these look good, give our Detroit, Michigan office a call today to get started.

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Do You Need Business Cards?

There’s no avoiding it, we’re in an age where just about everyone has at least some sort of computer on them at all times.  Whether it’s a smartphone, tablet, or actual laptop, it’s hard to find someone who is not connected to the internet at all times.

 

With this instant connectivity to just about any piece of information in human history, is there a point to keeping business cards?

 

The very simple answer to this is an absolute and unquestionable yes!

 

 

Business cards are still an incredibly valuable tool whether you need to spread your business name or just your own name.

 

  • Even though many people have a smartphone, that doesn’t mean they’re the easiest devices to operate.  When interacting with new people, smartphones often provide a very uncomfortable silence while exchanging numbers and names.  You’ll never encounter that with a business card.

  • As popular as they are, many people still do not have smartphones.  Why take the risk when every person in the world can immediately understand and recognize the information on a business card.

  • Your business cards won’t run out of battery.  This is a simple reason, of course, but it’s true.  It’s hard to take someone’s information on your phone if its battery is dead.

  • Business cards allow you to brand yourself.  When you hand someone a memorably designed business card, it will strike a chord with them.  You just cannot make that kind of impression with only your contact information through a cell phone.

  • At the end of the day, even a 4G, super-fast smartphone is still not as fast as a business card.  There simply is no quicker way of relaying your personal information than through a business card.

We know that smartphones aren’t going anywhere any time soon but neither are business cards.  Give us a call today to see how we can create the perfect business cards for you.

 

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